Integrated Marketing Final Project. Fall 2012 Written by: Colin Chen, Sarah Garrido, Michelle del Rio, Xi Yin, Shiming He In order to maintain its current appeal, Canon performed a line extension strategy and launched the Powershot S110 camera model. 2018 DIGITAL MARKETING PLANS An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives.
The name, is linked with adjectives like the best and most impressive. It has the distinction of being one of the largest companies related to imaging and optical. Epson C1100 User Manual. This innovative syndicate has many patents under its name. Canon, a Japanese company, was founded in the year 1937. Its knowledge and firm grip on the market has made it a company to reckon with. Today Canon is a household name with headquarters in Ota, which is in Japan.
It has its regional headquarters in many cities and towns of Europe, Africa, America, Middle East, Asia and Australia. Page Contents • • • • Product in the marketing mix of Canon At first Canon, used Nikkor lenses for its cameras but later on in 1940 Canon manufactured its own x-ray indirect camera.
In 1958, it introduced a movie camera consisting of canon flex and zoom lens. It was a first of its kind in the world and became an instant hit. Canon has the distinction of being first in many things like the Rangefinder camera, a 10-key Japanese calculator, a camera with single lens reflex, the AE-1 camera with a microcomputer, the world’s first digital camera, laser printer and many other products like the first copier machine for the plain paper. Hp Ilo Firmware Dl380 G4 Drivers there.
Canon has introduced ‘Green Calculators’. Both their cases lower and upperare made from photocopiers, which are recycled. The packaging manual is also of recycled items.
The calculators are power-driven by solar panel and replaceable battery. Thus, the use of energy is reduced and the longevity of battery is increased. The PGI-5BK ink cartridge is one of canon’s large size products and the logical choice for a printer. Its functional capacity is amazing and excellent.
The printing quality of images and texts is exceptional and they do not smear or fade. This black cartridge contains ink capacity of 27 ml and can print unto 500 pages.
Canon’s new DSLR camera has CMOS sensor of 18MP, athree-inch LCD screen, HD video of 1080p, wireless that is inbuilt and the most important part lens kit of 18-55 IS. Canon’s multifunctional devices are best in terms of quality and durability. Epson Nozzle Cleaning Program.
The materials used are of superior quality and hence, their sustainability is assured. All their office equipment and products are environmentally friendly and relate to nature. Their aim of re-use and re-cycle products include material re-cycling and thermal re-cycling. This noble aim is appreciated by the world.